Part of the multi-million pound North 51 business, The Unified Theory is a specialist team created to excel at designing and developing stand-out digital experiences; whether that's a brand website, an iPad sales aid or a business critical software application.

Phil Dando
Operations Director
A highly inquisitive problem solver and natural team player, Phil leads operational delivery and also sets the technical direction for projects and the business.
07595 217 288
Pete Rix
UX & Design Director
A creative to his core, Pete has worked on leading brands such as Tesco, Dove and Experian. His work ensures users are engaged on an emotional level.
Dr. Michael Brown
MD of The Insight Lab
A Psychology graduate with a PhD in User Centred Design, Michael manages the delivery of user research, usability testing and user experience consultancy.

Meet the family

Being part of North 51 means we have access to a large team of people with deep expertise in interaction design, technical development, project management and account management; we pick the very best people to work with the management team on each project.

Ready to...

achieve more?

delight your users?

stand out from the crowd?

aim higher?

get ahead?