The question… can the real-time sharing of meals, combined with social network support improve healthy eating and weight loss in both healthy users and users with type II diabetes? Our solution… the myfoodcircle app. This project had complex requirements and maintaining a simple and intuitive mobile user experience was a challenge; there were also significant technical demands to overcome.

The soft launch saw 3,500 users experience myfoodcircle and the app received high praise for its design and usability. We designed and developed a bespoke camera capability, making it easier and more intuitive for users to snap food photos and post to their feed. We established the concept of circles of friends that can help, support and inspire one another and built these social features into the app. A round of user research, review and testing is underway to steer the development of a full launch version.

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